This month, the Burbank-Glendale-Pasadena Airport Authority approved a marketing agreement with IMG College, LLC that will link the Burbank Bob Hope Airport with UCLA Athletics and designate the Airport as the “Official Airport of the Rose Bowl Stadium.” IMG College is the official marketing representative of UCLA Athletics and the Rose Bowl Operating Company (RBOC). The Authority approved the execution of a three-year marketing agreement, with an option for one two-year extension after the first three years.
“This marketing agreement will provide the Airport with both regional and national exposure by capitalizing on the synergy between UCLA and the Rose Bowl Stadium, a nationally known Pasadena landmark,” said Executive Director Dan Feger. “The arrangement will raise awareness of the Airport as the most convenient L.A. Basin airport, a key message in attracting new passengers locally and across the country.”
The marketing agreement provides the Authority with Rose Bowl Stadium sponsor status and logo use as “The Official Airport of the Rose Bowl Stadium,” fixed year-round signage on the premises, permanent presence on the Rose Bowl Stadium website, inclusion in all print publications, and a social media promotion targeted at bringing inbound travelers from across the United States to the Rose Bowl on January 1.
“We’re excited to welcome Burbank Bob Hope Airport as a partner of the Rose Bowl Stadium,” said Darryl Dunn, General Manager of the RBOC. “We look forward to others adopting Bob Hope Airport as the Gateway to the Rose Bowl Stadium.”
Under the marketing agreement, the Authority will receive a sponsor designation that extends to all 25 sports programs of UCLA Athletics and includes internet, radio, and in-terminal events that promote the Airport and UCLA Athletics.
“UCLA Athletics is excited about the new partnership with Bob Hope Airport,” said UCLA Senior Associate Athletic Director Mark Harlan. “We appreciate the affiliation and hope to enjoy a great relationship for years to come.”
JetBlue Hosts Wings for Autism at Airport
On May 4, jetBlue Airways hosted a Wings for Autism event at Burbank Bob Hope Airport. The Wings for Autism program, which originated in Boston, offers families with children with autism the opportunity to practice air travel in a realistic way. Families practiced checking in at the ticket counter, going through TSA security, boarding a jetBlue aircraft, and listening to on-board safety instructions. The families also had the opportunity to see the inside of an Airport fire truck.
The Wings for Autism program was originally introduced on the East Coast by the Charles River Center, ARC, and jetBlue Airways. The program in Burbank was made possible with additional support from TSA, Pacific Child and Family Associates of Glendale, Autistic Love Society, and Burbank Bob Hope Airport.
For more information, see the Burbank Channel’s video spot on the Wings for Autism event.
Seaport Airlines Begins Service
The Airport welcomed a new airline on May 1, when Seaport Airlines began service from Burbank to El Centro. The airline’s inaugural flight was celebrated with a ribbon-cutting ceremony and a water cannon send-off. Seaport President Rob McKinney was in attendance, as well as staff members from the Airport and TSA.
Seaport offers twelve nonstop round-trips per week, flying a nine-seat Cessna Caravan aircraft from Terminal A. Fares range from $49 to $109 each way, including all taxes and fees, subject to advance purchase requirements and availability. Passengers may book reservations on www.seaportairlines.com or by calling 888-573-2767.
The Burbank-Glendale-Pasadena Airport Authority welcomed a new Commissioner on May 20. Glendale Commissioner Laura Friedman was sworn in at the most recent Authority meeting. She fills the seat vacated by former Glendale Commissioner and Authority President Rafi Manoukian.
Traveling through the Airport this summer? Self-park! Customers who self-park for three days or more in an Airport lot between May 1 and August 31 can claim a voucher redeemable for a coupon booklet at the Camarillo Premium Outlets.
The Airport Fire Department recently participated in both Firefighters Quest and the City of Burbank’s Fire Service Day. The Fire Department raised $2,100 for Firefighters Quest, a non-profit organization managed by firefighters and civilians who volunteer their services and are dedicated to assisting those that have been affected by burn injuries.
Have you signed up for Thanks Again? Beginning in June, you can earn airline miles with every dollar you spend at Burbank Bob Hope Airport via the Thanks Again program! To learn more and to register, visit the Thanks Again website.